For the first time, Freeride skiing and snowboarding will feature at the 2030 Winter Olympic Games! 

This marks a major milestone for one of Snowsport's most exciting modern disciplines. Known for steep faces and athletic creativity, freeride has long sat outside the spotlight, but is now set to reach one of the world's biggest sporting stages. 

Freeride's inclusion reflects growing recognition of a discipline where technical ability and control control are valued just as highly as speed. For athletes, it creates a new pathway to compete at the highest level, while giving younger riders another reason to pursue the sport professionally, and raise their profile within their speciality. 

The sport's arrival into the fold also comes during a period of change for ski maintenance and equipment. Recent restrictions on PFAS-based ski waxes have encouraged manufacturers to develop cleaner alternatives that still deliver reliable performance. That's particularly important in freeride, where riding off-piste can wear through wax much faster than a typical day of resort skiing.

Advances in liquid wax technology and plant-based formulations mean riders won't have to choose between performance and sustainability anymore. Fast, easy-to-apply waxes make it simpler to freshen up your bases throughout the day, all while supporting the industry's move toward environmentally friendly products. 

As freeride sets up for its Olympic debut, the sport enters a new era. More athletes will have the opportunity to compete on the world's biggest stage, while new audiences discover everything that makes freeride such an exciting discipline. For both the sport and the wider Snowsports industry, 2030 is just the beginning.